BBC film “Sunrise in Armenia” draws millions of global viewers

The BBC-produced film “Sunrise in Armenia” has ranked among the broadcaster’s most-watched programs, achieving a remarkable 98.5% viewership rate—well above global averages, according to Armenia’s Tourism Committee.

The documentary was presented across Paramount Pictures’ international TV networks through the BBC, reaching a vast global audience.

The film highlights Armenia’s landscapes, cultural heritage, and unique character, bringing the country’s story to millions around the world.

Officials noted that this collaboration is expected to boost Armenia’s tourism visibility and open new avenues for growth in the sector.